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"The Quality Is Absolutely Amazing"
"Cult
Favorite"
FAQ Videos
What is the side zipper?
How do you pronounce Brevite?
What size laptop fits?
What size water bottle fits?
IT’S ALL IN THE DETAILS
Model Height
5’6”
Model Height
6'0"WHAT'S THE DIFFERENCE?
Same Place. Every Time.
14” Macbook Laptop Sleeve
The Cult-Favorite Daily Backpack has a seperate laptop sleeve for your laptop. No more digging for your laptop, it is exactly where you left it.
The water-resistant zipper keeps your laptop safe. Don’t you worry, we’ve got your back!
It’s A Bag, Not A Black Hole
Bottom Of Your Bag Access
The Patent-Pending J-Zip side access is a clever system to access the bottom of your backpack. No more not knowing what lives at the bottom of your bag.
Let’s leave the black holes in deep space to the astronauts.
Operation: Save Your Spine!
Luggage Passthrough
The vertical luggage passthrough allows for you to push your backpack instead of carry it! Whodathunkit!?
Let’s both agree to make traveling easier for ourselves. Honestly, the feeling is mutual.
Drink Your Water Today?
The Expandable Water Bottle Pocket Allows You To Carry Your H2O With You At All Times!
No more lying to our doctor that we drink our daily reccomended amount. Let’s be better, together.
It took a bit longer than what I expected because it was just a pre-order, but it's worth the wait. I get a lot of compliments about my bag and I've been recommending it to them. I REALLY LOVE IT! Thinking of buying another one😬 but lowkey pricey for a student who's not in the US. Other than that, SUPEEEEEERRRRRRRRRRR RECOMMENDD!!!
I am constantly on the move for work and needed a backpack that kept everything organized- this was it! Sleek, clean, plenty of pockets. Could not have asked for anything better!!
I love the Daily Backpack, the magnetic opening make it so easy to use, with all its compartments, it’s also easy to stay organized! The laptop compartment is a little too small for mine but its only cuz i have a huge laptop. The bag is really worth the prize, the colors are so pretty, BUY IT!
HUNDREDS OF SAMPLES = THE PERFECT BAG
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United StatesBoulder Tan color looks better online
The Boulder Tan color looks way better online due to lighting and editing. In person, it leans more yellow especially on the straps... and it makes the backpack vibe look cheap. The canvas texture is alright. Don't think the backpack is worth all the hype, especially with the $130 pricetag. Overall, impressed with the attention to detail of the backpack and not so impressed with the quality/material.
United StatesFunctional and professional backpack,
I chose this backpack for the functionality - having multiple pockets/compartments to stay organized with a simple professional look as I travel/commute. I mostly carry my laptop, 1-2 notebooks, water bottle, and stationery. I've noticed some tearing on one the the straps and I've only been using it for about a month. Just noticed this so will be reaching out to customer service soon. But overall so far so good.
United StatesAs close to perfection in this price range
It has everything I was looking for, feels quality, and looks very cute. I do think the blush is much paler irl, but they say you can wash it if it gets dirty, so I’m not too worried. All in all, very good price to quality ratio, would recommend, and I’m happy with my purchase.
United StatesDaily backpack
I can’t express how much I love this backpack. I’ve never had a backpack that is so sleek and feels so lightweight! Before my backpack would have nothing in it but weighed a ton. I love this backpack! Made the best decision of getting it. Would recommend this without any thought!
AustriaVery friendly customer support
We were back from vacation and unfortunately missed the pickup time. So I call the customer care and told them that the package was sent back already because we were late to pickup on time. The customer care was so friendly and made a second order and sent to us. The package was received within one week and the customs fee was even lower than the first delivery. Top service for a school bag which costs over 120€. Nice to have it for my offspring!